Understand External Influences using PESTEL

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About This Podcast Episode: Understand External Influences using PESTEL

Understanding the macro environment is crucial for effective strategic decision-making, and PESTEL is a tool for helping you do this.

Join us for the next episode in our strategy-focused mini-series as PMI Partner Consultant Des Kelly discusses this comprehensive framework for analysing changes to the status quo, underscoring the necessity of using unbiased data to guide strategic choices.

 

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Watch the Vodcast

Join Des Kelly and Susannah Clarke in the studio as they discuss how to Understand External Influences using PESTEL.  You’ll hear about:

  • Understanding the world in which we operate (01:26)
  • Introduction to the PESTEL tool (03:26)
  • Incorporating PESTEL into strategy development (06:01)
  • Tips for using PESTEL tool (08:43)
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