Developing Customer Insight Using Value Proposition Statements

Developing Customer Insight Using Value Proposition Statements- image - 2

About this Podcast Episode

More than just a tagline or a sales pitch, the Value Proposition Statement is a tool for alignment and clarity, serving as a compass, guiding us towards delivering what our customer truly values. And if your process isn’t delivering value to the customer? It should be turned off or redesigned to meet the customer’s needs, PMI Director Consultant Dennis Crommentuijn-Marsh tells us.

Tune in for more top tips and practical examples as we discuss Value Proposition Statements and how they impact business success.

Watch the Vodcast

Join Susannah and Dennis in the studio as they discuss Developing Customer Insight Using Value Proposition Statements. You’ll hear about:

  • Understanding what the customer wants and delivering value
  • When to create a value proposition statement
  • Examples of value proposition statements


Explore more Uncommon Sense Episodes

Subscribe on your favourite platform and never miss an episode

Keep up to date with all the latest tools by subscribing to PMI’s Uncommon Sense Podcast on your favourite Podcast app, here are some quick links:

Support your team to get going with improvement

We know that to develop and sustain a strong continuous improvement culture, you must enable employees at all levels of the organisation to be involved in improvement initiatives.

This, of course, is more than a suggestion box scheme. To participate effectively in improvement projects and their implementation, they’ll need to share a common language and understanding of the process and tools that are being used.

Explore Training

Recommended for you

Related Podcasts