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Developing Customer Insight Using Value Proposition Statements

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About this Podcast Episode

More than just a tagline or a sales pitch, the Value Proposition Statement is a tool for alignment and clarity, serving as a compass, guiding us towards delivering what our customer truly values. And if your process isn’t delivering value to the customer? It should be turned off or redesigned to meet the customer’s needs, PMI Director Consultant Dennis Crommentuijn-Marsh tells us.

Tune in for more top tips and practical examples as we discuss Value Proposition Statements and how they impact business success.

Watch the Vodcast

Join Susannah and Dennis in the studio as they discuss Developing Customer Insight Using Value Proposition Statements. You’ll hear about:

  • Understanding what the customer wants and delivering value
  • When to create a value proposition statement
  • Examples of value proposition statements

 

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