Direct, indirect, internal, external, regulatory, people who think they’re customers because they have authority, and ironically, customers who don’t even know that they’re customers. Identifying the true customer(s) of a process from amongst an array of possibilities is key to the effective use of this tool for uncovering improvement opportunities.
Join PMI Director Consultant Sean Buckland as he explores this challenge and shares fascinating examples of using Voice of the Customer to reveal what a customer truly values, even when they may not know it themselves. Don’t miss his explanation of the difference between satisfaction and value, and his radical advice for what to do when you can’t identify the customer of a process.
Join Susannah and Sean in the studio as they discuss Understanding the Voice of The Customer. You’ll hear about:
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We know that to develop and sustain a strong continuous improvement culture, you must enable employees at all levels of the organisation to be involved in improvement initiatives.
This, of course, is more than a suggestion box scheme. To participate effectively in improvement projects and their implementation, they’ll need to share a common language and understanding of the process and tools that are being used.Explore Training
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