Video Highlights
- Case Study on KPI Failures (07:10)
A real-world example demonstrating why poorly designed KPIs fail to deliver the desired changes in behaviour.
- Understanding Process Knowledge (10:21)
Highlighting the need to examine the processes behind KPIs to ensure the right metrics are being targeted for improvement.
- An Examination of KPIs: Benefits and Limitations (12:09)
Analysis of the strengths and weaknesses of KPIs, encouraging a balanced evaluation of their impact on organisational success.
- Distinction Between Results and Process Measures (32:16)
Clarification of the key differences between outcome-focused and process-based metrics, with an emphasis on their unique roles in performance management.
- The Impact of Targets (43:34)
A discussion on the unintended consequences of using KPIs as punitive measures, which can damage learning and long-term effectiveness.
- Targets Are Fine (48:29)
Emphasising the importance of using targets for learning, prioritisation, and understanding variation in driving effective performance.
- Summary of Key Points (52:58)
A recap of the session’s main takeaways, reinforcing the value of process measures, understanding variation, and engaging teams in KPI conversations.









