The concept of “design principles” is well established in the field of new product design. It enables many leading organisations to develop innovative products that respond in new ways to the requirements of their customers. But did you know that those same design principles can be used to develop innovative processes?
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It’s important that you can develop your eye to identify a requirement for innovation and ensure you use the correct resources to achieve the goal.
Sometimes it takes a personal experience to remind yourself of how important it is to understand the customer journey when designing processes, as Rich Seddon experienced recently.
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