AI Bias, Ethics, and Trust

What Every Practitioner Needs to Know About AI

AI has become a routine part of improvement work. It influences which data we focus on, how options are presented, and how confident we feel acting on the outputs. But when it’s used without pause or challenge, it can just as easily reinforce bias, shortcut judgement, or earn trust it hasn’t yet deserved.

Join PMI’s Sean Buckland and Rich Seddon as they explore these AI bias, ethics, and trust risks, and how teams can surface and manage them deliberately. They cover:

  • How cognitive biases show up in AI‑assisted improvement work
  • The practical and ethical questions teams are already facing
  • How to build the right level of trust in AI‑supported decisions

 

Knowing how to use AI is one thing.
Knowing when to rely on it, when to challenge it, and how to apply it in real improvement work takes judgement. Our AI for Performance Improvement courses build the practical skills and critical thinking to do it well.

Explore Now

The AI Bias Blind Spot

We all like our thinking to be validated, don’t we? Keep that in mind when AI gives us the answer we were hoping to hear, because what if that’s exactly when we should be asking more questions?

The AI Ethics Sense Check

If a colleague challenged your AI-assisted decision, would you be comfortable standing behind it? Don’t let that moment be the first time you’ve stopped to consider how robust your reasoning is.

Episode Highlights

  • From AI Output to Action (11:52)

Introducing the central challenge of the session: how to decide when an AI-generated output is trustworthy enough to act upon.

  • When AI Makes Bias Harder to Spot (24:15)

Exploring how AI can reinforce existing biases while making them less visible through persuasive and highly confident responses.

  • A Safety Incident That Changed the Story (27:18)

Using a practical safety scenario to show how recent events can skew AI recommendations when broader context is missing.

  • Making Bias Visible Before It Shapes Decisions (32:30)

Sharing a four-step framework for surfacing assumptions, testing conclusions and validating evidence in AI-supported work.

  • The Ethical Questions AI Can’t Answer for You (34:39)

Moving beyond technical capability to examine the human responsibilities of accountability, transparency and fairness.

  • The Risks of Screening People with AI (38:47)

Using an apprenticeship example to highlight the ethical risks and unintended consequences of AI-supported decision making.

  • Eight Tests for Better AI Decisions (43:29)

Introducing practical decision tests designed to challenge assumptions and encourage more responsible use of AI.

  • Earning Confidence in AI Recommendations (48:08)

Examining why trust comes from transparency, feedback and local knowledge rather than simply accepting AI outputs as correct.

  • The PAUSE Model for Responsible AI Use (51:22)

Bringing the session together with a practical framework for applying critical thinking to AI-supported decisions.

  • Why Critical Thinking Matters More Than Ever (56:43)

In the Extra Slice Q&A, discussing why the ability to question, evaluate and challenge information is becoming increasingly important in the age of AI.

PMI LIVE: Extra Slice

10 Minutes of Extra Insight You Won’t Want to Miss – Continuing the conversation, our expert consultants tackle the questions everyone’s asking, LIVE.

In this 10-minute Extra Slice, our expert consultants Sean Buckland and Rich Seddon discuss critical thinking in the age of AI, the influence of persuasive answers, and why good judgement is quickly becoming one of our most valuable skills.

  • Is critical thinking becoming more important, and should it be taught earlier? (00:43)
  • Are we more likely to accept AI-generated answers because they’re written like a human? (06:46)
  • Do biases in training data become biases in AI responses? (09:39)

 

More questions about this topic? We’d love to help.

Contact Us

Using AI to Amplify Experts

The answer might be right, but is that what builds confidence? As AI becomes more capable, it’s worth considering what makes you trust a decision in the first place.

The PAUSE model: a framework for AI-supported decisions

AI can help us reach conclusions faster, and that’s even more reason to make sure we’re asking the right questions first.

AI Bias, Ethics, and Trust- image - 7
Reflect. Learn. Thrive. Free interactive webinars led by our in-house experts.

Next time, why not ask your questions in real-time and join us on our PMI LIVE webinar?

Register now to take part in our LIVE and interactive sessions, featuring discussion panels with experienced practitioners, polls, chat, and Q&As, and virtual whiteboards with interactive exercises, to name but a few of the features that make the PMI LIVE webinar series unique.

View Schedule
Related Webinars

MEETS US AT THE GEMBA!

GEMBAfication is PMI’s new podcast for improvement professionals looking for an honest view of what improvement really looks like in practice. Because in our world, every experience is valuable.

Listen Now