Adapting VoC to Establish Voice of the Business

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About This Podcast Episode: Adapting VoC to Establish Voice of the Business

Have you ever questioned if your work is truly aligned with your customer’s needs?

Drawing on a coaching experience where a project team faced this very challenge, PMI Director Consultant Sean Buckland underscores the importance of defining value from the customer’s perspective and differentiating it from the business’s voice.  Tune in for insights on identifying barriers and setting meaningful objectives for sustainable success.

Watch the Vodcast

Join Sean Buckland and Susannah Clarke in the studio as they discuss Adapting VoC to Establish Voice of the Business.  You’ll hear about:

  • Understanding Value from the Customer’s Perspective (03:20)
  • Comparing Operational Definitions (04:36)
  • Identifying Barriers to Delivering Value (08:52)
  • Applying the Two-Step Process to Overcome Barriers (09:15)
  • Addressing Internal Business Challenges (10:28)
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