Leading for Business Excellence Podcast Episode #2, Driving Customer-Focused Performance Improvement with Katie Evans, CMO Burger King

More ways to listen

Leading for Business Excellence Podcast

Episode #2: Driving Customer-Focused Performance Improvement
with Katie Evans, Burger King UK Chief Marketing Officer

In episode 2 of our Leading For Business Excellence podcast, we’re joined by Burger King UK‘s Chief Marketing Officer, Katie Evans as she talks about her experience of driving customer-focused Performance Improvement.

Listen out for her take on putting the customer front and centre, working in partnership with the supply chain to achieve better results and engaging stakeholders in transformative change.

Learn how agile processes have enabled Katie to lead a team successfully and consistently without stifling creativity.

"We took the groundbreaking step of removing all plastic toys from our King Jr. Meals. As much as we wanted to say, go, go, go, let's do this next week, it couldn't have worked like that. But when we got everyone around the table, when we really explained what we were trying to do, and what the benefit would be, everyone was hugely supportive. It just needed to take time. And it needed to be understood that this was not a marketing campaign, this was a whole business campaign, and we need to all really get behind it if we were going to make it work. And we did."

PMI’S LEADING FOR BUSINESS EXCELLENCE PODCAST SERIES

Our Leading for Business Excellence podcast brings you inspiring stories from leaders who share their experiences gained around the globe and across a multitude of sectors.  Hear how Business Excellence is a key part of being a great leader, and how it has enabled our guests to achieve outstanding results.

More ways to listen to:
Driving Customer-Focused Performance Improvement with Katie Evans, CMO, Burger King UK

Apple Podcasts

Spotify

Google Podcasts

Amazon Music

Stitcher

Podcast Addict

Podchaser

Pocket Casts

Tune-in + Alexa

Listen Notes

Player FM

Podcast Index

More resources that might interest you:

Learn about the ingredients of successful strategy execution including shared vision, involvement and motivation.

Watch now – Making Your Strategy work for you webinar recording

Listen to Estelle’s fascinating stories about the challenges she has applied business excellence tools and methodology to.

Listen now – Leading for Business Excellence Podcast episode #1: Rising to Business Challenges with Estelle Clark

In this blog, Dennis Crommentuijn Marsh writes about achieving customer satisfaction by identifying and measuring the processes that are designed to meet their requirements.

Read now – Link Measures to the Voice of Your Customer

Like it?  Share it!

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on whatsapp

Leading for Business Excellence Podcast Episode #1, Rising to business challenges with Estelle Clark

More ways to listen

Leading for Business Excellence Podcast

Episode #1: Rising to Business Challenges with Improvement Strategist Estelle Clark

In our first episode, we’re joined by Estelle Clark, who has a portfolio career which includes the UKAS Policy Advisory Council, the Chartered Quality Institute, a hydrogen automotive manufacturer, a trustee of the Engineering Council, and co-director of Strategic Arrow.

Listen to Estelle’s fascinating stories about rising to business challenges, from how an untimely bout of chicken pox at university set her on a path to the quality career she has excelled in and the range of challenges she has applied business excellence tools and methodology to. Listen out for her example of what good quality looks like – it’s an absolute gem!

Rising to business challenges is 101 for a Great Leader, but how do you become one?

Estelle has met and worked with many leaders across the breadth of her career, and tells us that there’s no cookie cutter for creating a great leader.  She instead advises that it’s important to just be true to yourself:

"I know where that place is in me and where that comes from, and therefore I know why I have confidence and conviction, and I'm determined, and bossy and tenacious and all the rest of it. Because when you're leading people, they want to know that they can trust in you and that you believe in what you're saying. And they also need to trust that you're going to see it through and take them with you and make it safe for them to be part of that. And so there has to be a place where you can open up and say ‘you know what, I don't know how to do this'.”

Understanding what it is that you bring to a team, and being transparent, open, and honest as a leader – both when you have the answers and when you don’t – is key to getting your team to give it their all, according to Estelle.

"I know that I'm a mile wide and an inch deep. And I'm hopeless without a whole load of people who are a mile deep and an inch wide."

PMI’S LEADING FOR BUSINESS EXCELLENCE PODCAST SERIES

Our Leading for Business Excellence podcast brings you inspiring stories from leaders who share their experiences gained around the globe and across a multitude of sectors.  Hear how Business Excellence is a key part of being a great leader, and how it has enabled our guests to achieve outstanding results.

More ways to listen to: Rising to Business Challenges with Improvement Strategist Estelle Clark

Apple Podcasts

Spotify

Google Podcasts

Amazon Music

Stitcher

Podcast Addict

Podchaser

Pocket Casts

Tune-in + Alexa

Listen Notes

Player FM

Podcast Index

Inspired by Estelle’s experiences of rising to business challenges?
Resources that might interest you:

Are your value stream improvements exploiting all of the opportunities available?

Watch now – The Opportunities Hidden in Your Value Stream

Does common wisdom on leadership attributes overlook the most important element essential for consistent success?

Read now – 5 Uncommon Attributes of Effective Strategic Leaders

Find out how Leader’s standard Work contributes to a culture and system for continuous improvement.

Watch now – Leader’s standard Work

Like it?  Share it!

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on whatsapp